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Management Fest “ASPIRE-2018” on 24th February, 2018. 

Rules for Aspire 2018

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BULMIM is organizing Alumni Meet-2018 for PGDM FULL TIME and PART TIME programme on 03-02-2018. We request all alumni to join us on 03-02-2018 (Saturday) at 1:30 PM for this meet. Send your confirmation on the following email id:... Read More

Shri Amitabh Kant, IAS and CEO of NITI Aayog addressed faculty and students on 29th Aug,2017

Dr.Alok Agrawal

Dr.Alok Agrawal - Assistant Professor 

Ph.D-Motilal Nehru National Institute of Technology Allahabad, UGC NET-JRF in Management,
M.B.A - MONIRBA,University of Allahabad.

Area: Marketing Management

He is an Alumnus of MONIRBA,University of Allahabad and has earned his Ph.D from prestigious Motilal Nehru National Institute of Technology Allahabad. He has further done his research summer school in Qualitative Research Methods from Indian Institute of Management Ahmedabad. His area of specializations include: Digital Marketing, Marketing Management, Business Analytics and Case Methodology. He has penned down two books in the area of Management and is widely published in various International and National Journals.He is reviewer to various International and National Journals.He is consultant to various e-commerce companies.

Publications and Research Papers:

  • Singh, T., Dr., & Agrawal, A., Dr. (2018). A Case Study On Women Empowerment Through Self Help Groups. Journal of Applied Business and Economic Research,16(15).
  • Agrawal, A., Dr. (2017). Gender budgeting in India: A women empowerment process. National Journal of Multidisciplinary Research and Development,2(1), 413-415.
  • Gupta, S., Dr, & Agrawal, A., Dr. (2017). Modernization of Conventional Indian Classrooms. International Journal of Academic Research and Development,2(6), 696-698.
  • Gupta, S., Dr, & Agrawal, A., Dr. (2017). Mahila Samakhya: A model for Empowerment of Rural Women’s of Uttar Pradesh. International Journal of Advanced Educational Research,2(6), 190-193.

Procedings

  • Singh, T., Dr, Agrawal, A., Dr, Baran, A., Prof., & Tiwari, D., Dr. (n.d.). Semiconductor manufacturing in India: A policy review. In Business Environment of Infrastructure Challenges and Way Forward(pp. 147-155). Dehradun: UPES.
  • Singh, T., Dr, & Agrawal, A., Dr. (n.d.). Identifying Challenges and Opportunities Amongst Women Self Help groups: A Case study Approach. In India the next Decade(pp. 77-88). Emerald.

Books

  • Agrawal, A., Dr. (2012). Re- engineering business process for Sauda.Com: Using new millennium marketing styles. LAMBERT Academic Publishing.
  • Agrawal, D., Dr., & Agrawal, A., Dr. (n.d.). Health Services and Economic Development. New Delhi: Variety.

Book Chapters

  • Singh, T., Dr., & Agrawal, A., Dr. (n.d.). Implementation of Quality Systems in Indian MSMES: A critical analysis of Successful Case Studies. In Advances in Management and Technology Mapping Strengths with Opportunities(pp. 87-96). Mumbai: McGrawHill Education.
  • Gupta, S., Dr., & Agrawal, A., Dr. (n.d.). Agriculture Supply Chain Management through Rural- Urban Haats Relation ship. In Rural Entrepreneurship Development In liberalised Era(pp. 191-196). New Delhi: Bookwell.

Papers Presented in International and National Conferences

  • Chawla, G., Dr, Agrawal, A., Dr, & Rahman, S., Ms. (2016). Mapping the Customer, Profile for Online Purchase Decision, Brand Management 2016- IIT Delhi, 16-4 2016
  • Singh, T., Dr, & Agrawal, A., Dr.,(2015) Identifying Strategies for women self-help groups sustainability: A Case Study approach, Motilal Nehru National Institute of Technology Allahabad. 29/01/2015
  • Singh, T., Dr, & Agrawal, A., Dr., Identifying Challenges and Opportunities Amongst Women Self Help groups: A Case study Approach.,(2015). Third PAN IIM World Management Conference, IIM Indore, 16/12/2015.
  • Singh, T., Dr, & Agrawal, A., Dr., (2015). A literature Review on Leaders Competencies Lingaya’s Lalita Devi Institute of Management and Sciences New Delhi, 06/11/2015.
  • Singh, T., Dr, & Agrawal, A., Dr.,(2015) A case study on women empowerment through self help groups in Uttar Pradesh, GSCSR 2015IIM Raipur, 15/05/2015.
  • Singh, T., Dr, & Agrawal, A., Dr.,(2015), Implementation of Quality Systems in Indian MSMES: A critical analysis of Successful Case Studies, Motilal Nehru National Institute of Technology Allahabad. 21/01/2016
  • Agrawal, A., Dr.,(2013) Business vs Ethics- How and what works in India, ICON SMS Varanasi.
  • Agrawal, A., Dr.,(2013), How e-commerce has changed the buying behavior of tier 2 & 3 cities in India, Symbiosis Pune, 15/02/2013
  • Agrawal, A., Dr (2012), Social media marketing as a tool for brand building- Today’s Emerging Trends and Tomorrow’s Implications, IIT Delhi, 18/10/2012.
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