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Bottom of the Pyramid Project Statistics

Traditionally, industry has been the main focus of management. Bhavan’s Usha and Lakshmi Mittal Institute of Management (BULMIM), New Delhi has made an innovative departure from conventional BSchool programmes by adding a new dimension to its PGDM Programme, i.e. “Bottom of Pyramid” Project. Late Prof. C.K. Prahalad, in his book “Fortune at the Bottom of the Pyramid” identified the people at the bottom of pyramid as the world’s most exciting, fastest-growing new market. According to him, “Collectively, the world’s billions of poor people have immense untapped buying power. They represent an enormous opportunity for companies who learn how to serve them”. Serving the poorest of the poor also forms a part of corporate social responsibility. The Institute is aware of these philosophies and through its BOP training programme, has taken measures to train its students to understand and appreciate the needs and aspirations of the people who are at the bottom of the pyramid. Corporate bodies are looking for special attributes in managers who have been exposed to such environment. Also, under the new Companies Act 2013, the corporate houses fulfilling certain criteria are required to spend two percent of their net profit on Corporate Social Responsibility. This module gives an opportunity to our students to enter into this new growing area. During second year of PGDM full time programme, the students, after finishing the Term-IV, undergo such training of two weeks. The training is arranged in collaboration with corporate or NGOs that work in a rural, semi urban, or slum area. Some of the companies/organizations where our students have undertaken Bottom of Pyramid Project are given below:

Jindal Stainless SOS
Jubilant Life Sciences Sir Syed Trust (SST)
Tata Teleservices Helpage India
GMR Pradan
Literacy India Rasta
Coca Cola Deepalaya
Avantha Paradada Pardadi
BABEL Balwadi
Basix Nippo Batteries
Moserbaer SPICE
HCL Airtel
DCM Siriam Himalaya Drugs
Coca Cola Ayurvet
NIIT HiWEL NIIT Foundation
HCL Dabur India

 

Sectoral Break up

Industry No. of Students (%)
Steel and energy 12%
Construction services 12%
NGO 35%
Diversified 12%
Health Care, Food 6%
Education and Training 12%
Telecommunications 12%

 

 

 

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