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Dr Ajitabh Dash - Assistant Professor

Dr Ajitabh Dash  - Assistant Professor  

MBA, PGDIBO, PhD

Area: Marketing Management

Dr. Dash has earned his MBA with Marketing specialisation from Fakir Mohan University and PhD in Management from the same University.  He has rich and varied experience of eight years both in academics and research in different capacities and institutions.  He has several publications to his credit in referred national and international journals. Dr. Dash has also presented several papers in different national conferences and seminars.

He has participated in training programs on research methodology and data analytics at IIT Kharagpur. He is currently guiding five PhD scholars in the area of Marketing Management.  

Subjects of interest – Retail Management, Consumer Behaviour, International Marketing, Digital Marketing.

Research interest- Consumer Behaviour at the Bottom of pyramid, Diffusion of innovation, Technology Acceptance Model.

Publications and Research Papers:

  1. Dash A (2015), “Quality Based Perceptual Mapping of leading Banks in India: An Empirical Study”. IUP Journal of Management Research, Vol. XIV, No. 4, October 2015, pp. 61-71.
  2. Dash A (2015), “Service Quality and Customer Retention: An Empirical Study on Organised Retail Sector”, ANVESHAK(Volume 4, issue-1, ISSN: 2278-8913)
  3. Dash A (2014), “Hedonic Motivation and Consumer behavior: An Empirical Investigation” Siddhant- Ajournal of decision Making. (Volume 14, issue-3, ISSN: 2231-0649)
  4. Dash A (2014), “Branch Automation as a Driver of Customer Satisfaction:A study with reference to Public Sector Banks”. International Journal on Global Business management and research (Volume-3(1) ISSN 2278-8425).
  5. Dash A (2014), “Perceived risk and Consumer  BehaviourTowards Online Shopping: An Empirical Investigation”. Parikalpana- The KIIT Journal of Management(Volume-10(1) ISSN 0974-2878). Pp 79-85.
  6. Dash A (2013) “ Diffusion of Mobile banking and Its Adoption: An Empirical Study in India.” Siddhant- Ajournal of decision Making. (Volume 13, issue-4, ISSN: 2231-0649). Pp-261-266.
  7. Dash A&Patra SK (2013) “Service Quality as a key to Customer Satisfaction: An Assessment with Private Banks in Odisha”. European Journal Of Commerce And Management Research (EJCMR). (Volume-2 (11))Online: ISSN 2051-8099 Print: ISSN 2051-8080 .PP 248-253.
  8. Dash A (2013) “Technological revolution and its implication on customer value perception: A Study on Indian Banking Sector”. International Journal of innovative research and development. (Volume-2 Issue-12, ISSN: 2278-0211). PP 76-81.
  9. Dash A &Patra SK (2013) “Service Quality and Customer Satisfaction: An Empirical investigation  on Public Sector Banks of Odisha”. Journal of Research in Marketing. (Volume-2 (1)).PP 113-118
  10. Dash A &Patra G C (2013) “ Customer Satisfaction Management in E-Banking: An analytical Study with Banks in India. ” FMU Journal  of Management(Volume-1, Issue-1 ISSN: 2320-8899). PP-24-31.
  11. Dash A (2012) “Online Shopping and Customer Satisfaction: An Empirical Investigation.” International Journal of Research in Management, Economics and Commerce(volume-2 (II), ISSN: 2250-057X). PP 42-49.
  12. Dash A and Das B (2012) “Satisfaction Management in Public Sector Bank: An Empirical Analysis of ATM service.” ANVESA- The Journal of F.M. University(volume-7, Issue-1, ISSN: 0974-715X ). PP 01-06. 
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