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Shri Amitabh Kant, IAS and CEO of NITI Aayog addressed faculty and students on 29th Aug,2017

BULMIM is organizing Convocation 2017 for PGDM FULL TIME Batch 2015-2017 on 28-06-2017. Please send your confirmation at sumit.rastogi@bulmim.ac.in by 25/06/2017. 

BULMIM is organizing Alumni Meet-2017 for PGDM FULL TIME and PART TIME programme on 01-07-2017. We request all alumni to join us on 01-07-2017 (Saturday) at 4:30 PM for this meet. Send your confirmation on the following email id:... Read More

Bottom of the Pyramid Project (BOPP)

Traditionally, industry has been the main focus of management. Bhavan’s Usha and Lakshmi Mittal Institute of Management (BULMIM), New Delhi has made an innovative departure from conventional BSchool programmes by adding a new dimension to its PGDM Programme, i.e. “Bottom of Pyramid” Project. Late Prof. C.K. Prahalad, in his book “Fortune at the Bottom of the Pyramid” identified the people at the bottom of pyramid as the world’s most exciting, fastest-growing new market. According to him, “Collectively, the world’s billions of poor people have immense untapped buying power. They represent an enormous opportunity for companies who learn how to serve them”. Serving the poorest of the poor also forms a part of corporate social responsibility. The Institute is aware of these philosophies and through its BOP training programme, has taken measures to train its students to understand and appreciate the needs and aspirations of the people who are at the bottom of the pyramid. Corporate bodies are looking for special attributes in managers who have been exposed to such environment. Also, under the new Companies Act 2013, the corporate houses fulfilling certain criteria are required to spend two percent of their net profit on Corporate Social Responsibility. This module gives an opportunity to our students to enter into this new growing area. During second year of PGDM full time programme, the students, after finishing the Term-IV, undergo such training of two weeks. The training is arranged in collaboration with corporate or NGOs that work in a rural, semi urban, or slum area. Some of the companies/organizations where our students have undertaken Bottom of Pyramid Project are given below:

 

ORGANIZATIONS WHERE OUR STUDENTS DID BOPP

Aditya Birla Group

Airtel

Apollo Tyres

Avantha

Ayurvet

BABEL

Balwadi

Banglanatak

Basix

Bharti Foundation

Britannia Industries

Coca Cola India

CRY

Dabur India

DCM Siriam

Deepalaya

DS Group

GMR

HCL

Haritika

Helpage India

Himalaya Drugs

JCB Limited

JK Tyres

Jubilant Life Sciences

Impact Communications

Jindal Stainless Ltd.

Jindal SAW Ltd.

Literacy India

Moserbaer

NIIT Foundation

NIIT HiWEL

Nippo Batteries

Paradada Pardadi

Pratham

Punjab National Bank

PVR

Rasta

Renew Power

SAIL

Sir Syed Trust (SST)

SEWA

Sleepwell Foundation

SOS

SPICE

Tata Motors

Tata Teleservices

Tata Power - DDL

Udayan Care

WWF

 

 

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